Improvement Direct Announces Ranking in Internet Retailer Top 500
Improvement Direct celebrates continued success by announcing a ranking of 165 in Internet Retailers Top 500 Guide.
Chico, CA, May 22, 2007- Improvement Direct has been ranked No. 165 in the 2007 Internet Retailer Top 500 Guide, an annual ranking of retail web sites based on online sales. Improvement Direct ranked No. 191 in the 2006 edition of the Top 500. Additionally, Improvement Direct is the 4th largest etailer in the Hardware/Home Improvement Category.
Internet Retailer’s definitive ranking and analysis of America’s 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.
“With 17 home improvement sites and more on the way, Improvement Direct is a great working example of a Top 500 retailer that knows how to specialize and attract focused web shoppers,” says Internet Retailer editor-in-chief Kurt Peters. “We look forward to including them in the Top 500 again next year.”
“We surpassed our 2006 expectations and are well on the way to meeting our expectations for 2007,” said Improvement Direct president Christian Friedland. “2007 should be a banner year for Improvement Direct.”
About Improvement Direct
Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of “niche” stores within its network. On an average month the Improvement Direct network of stores has over 600,000 unique visitors and 11,000,000 page views. Improvement Direct is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. 2006 was the most profitable year in company history going from 35M in 2005 to 57M. Improvement Direct currently employs over 100 people and continues to grow and pioneer in the home improvement industry. For more information on Improvement Direct please visit the corporate website at: www.improvementdirect.com
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.
Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x 430
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