Proctor joined Improvement Direct in October 2008 as Vice President of Business Intelligence and Search Engine Marketing and has expanded his leadership to all the marketing channels. Proctor currently serves on Omniture’s Customer Advisory Board for their SearchCenter product and has an extensive knowledge of the Omniture analytics suite of products. Proctor’s background includes experience with A/B and multivariate testing, adding valuable insight into current site design and implementations

“Brandon Proctor is a welcome addition to our executive management team,” said Christian Friedland, President of Improvement Direct. “His approach to marketing through adherence to analytic based methods will help us continue to improve our positive operating results in spite of the current challenging macroeconomic environment.”

About Improvement Direct

Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of “niche” stores within its network. Improvement Direct is among the online category leaders in plumbing, lighting, door hardware, and venting. Improvement Direct currently employs over 200 people and continues to grow and pioneer in the home improvement industry. For more information on Improvement Direct please visit the corporate website at: corp.improvementdirect.com

Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x430

Chico, CA (PRWEB) August 10, 2008 — Improvement Direct, No. 148 Internet Retailer Top 500 Guide, announces today the launch of their American Red Cross Promotion. During the week long promotion, lasting August 11-17, Improvement Direct will donate 3% of all purchases from www.LightingDirect.com to the Red Cross Disaster Relief fund. The promotion, which began as a project for the summer interns, stemmed from the company’s desire to help Americans affected by natural disasters around the country, and the wildfires happening in Improvement Directs Northern California area.

“I am very excited about this promotion and the opportunity to help those in need,” said Julie Gardner, V.P. of Vendor Relations. “We very much appreciate the overwhelming response from our vendors’ desire to get involved as well. We are hoping to make a significant contribution, and we appreciate our key partners which are helping to make this happen.” Improvement Direct is being supported by Kichler, Quoizel, Murray Feiss, Sea Gull, Emerson, and Monte Carlo lighting companies who are matching Lighting Directs donation to the Red Cross.

I am very excited about this promotion and the opportunity to help those in need

Customers can contribute to this promotion by going to www.LightingDirect.com and purchasing one of the many varieties of competitively-priced lighting fixtures. “It is the chance to make a change in the world and help those in need that inspires us to make this fund raiser as successful as possible,” said Diane Russell, Copywriting Intern, summer 2008.

About Improvement Direct

Headquartered in Chico, California, Improvement Direct has established itself as a groundbreaking and prominent home improvement e-tailer. Improvement Direct creates a unique web experience, encouraging customers to explore a diverse range of “niche” stores within its network. This eCommerce company is focused on continual growth within the home improvement industry and is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. For more information on Improvement Direct please visit the corporate website at: http://corp.improvementdirect.com.

About the American Red Cross
All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of thousands of disasters across the country each year, disasters like the Three Rivers Wildfires in Northern California, by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to victims of disaster. If you wish to designate your donation to a specific disaster please do so at the time of your donation. Call 1-800-REDCROSS or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting www.redcross.org. For more information about the American Red Cross, please visit www.redcross.org.

Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x430

Chico, CA, May 22, 2007- Improvement Direct has been ranked No. 165 in the 2007 Internet Retailer Top 500 Guide, an annual ranking of retail web sites based on online sales. Improvement Direct ranked No. 191 in the 2006 edition of the Top 500. Additionally, Improvement Direct is the 4^th largest etailer in the Hardware/Home Improvement Category.

Internet Retailer’s definitive ranking and analysis of America’s 500 largest e-retailers is based on annual 2006 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in 16 key categories.

“With 17 home improvement sites and more on the way, Improvement Direct is a great working example of a Top 500 retailer that knows how to specialize and attract focused web shoppers,” says Internet Retailer editor-in-chief Kurt Peters. “We look forward to including them in the Top 500 again next year.”

“We surpassed our 2006 expectations and are well on the way to meeting our expectations for 2007,” said Improvement Direct president Christian Friedland. “2007 should be a banner year for Improvement Direct.”

About Improvement Direct

Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of “niche” stores within its network. On an average month the Improvement Direct network of stores has over 600,000 unique visitors and 11,000,000 page views. Improvement Direct is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. 2006 was the most profitable year in company history going from 35M in 2005 to 57M. Improvement Direct currently employs over 100 people and continues to grow and pioneer in the home improvement industry. For more information on Improvement Direct please visit the corporate website at: www.improvementdirect.com

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site, conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand-name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x 430